Smith Tait

Smith Tait are lighting design consultants in competitive B2B environment where clarity, credibility and presentation are critical to winning work. My role was to establish a clear look and feel that could be consistently applied across a corporate profile, pitch deck and project portfolio deck, ensuring all materials worked together seamlessly when combined or presented independently.

In addition, I worked closely with the team to shape their brand narrative to define what they stood for, what differentiated them and how to communicate their expertise. This included refining content hierarchy, messaging and creating a flexible presentation system that allowed projects to be interwoven into pitches depending on the opportunity.

At the time, Smith Tait had a logo and colour palette but no defined visual system. The result was a practical, editable suite of documents that elevated the brand, supported storytelling and gave the team the tools they needed to confidently pitch for new work..

Deliverables

• Client presentation deck
• Brand storytelling and content structure
• Visual hierarchy & layout
• Infographic design
• Reusable slide templates