MyTab

MyTab is a UAE-based lifestyle app that brings credit card offers, bank benefits and local merchant deals into one personalised platform, helping users easily discover dining, travel and shopping discounts.

I supported MyTab by defining the brand look and feel beyond the existing logo and colour palette, creating a cohesive visual system that could be applied across the app, marketing materials and external communications. I also expanded the app’s design as new features were introduced.

Alongside the rollout work, I designed pitch decks for partnerships, investors and banking stakeholders, helping translate the proposition into clear, compelling narratives. I also created social media templates and delivered monthly creative to support ongoing promotions.

Deliverables

• Brand roll-out look & feel
• App visual design support & expansion
• Pitch decks (investors, banks, partners)
• Social media templates & monthly creative