Tilt Amusements
Tilt Amusements is a niche UAE business specialising in collectible pinball machines, jukeboxes and arcade games. They approached me with an outdated, overly detailed logo that wasn’t practical for modern use and briefed me to create a brand that felt fun, energetic and rooted in retro arcade style. I developed a new identity with a simplified logo, introduced bold graphics and captured the nostalgia of classic arcade culture.
Alongside the identity work, I designed and built their Shopify ecommerce website, creating a seamless experience that supported product discovery, online sales and brand storytelling.
The new look and feel was rolled out across digital, print and packaging touch points, giving Tilt a professional brand via consistent and recognisable presence in the marketplace.
www.tiltamusements.ae
Deliverables
- Refined brand identity
- isual system
- Roll out across app, web, social, uniform, event and member comms
- Store fit-out graphics