Athena
Athena Dermatology is a clinic focused on the concept of ageing naturally. I was brought in to create the full brand and identity from the ground up — shaping the visual language, tone and positioning to reflect a modern, holistic approach to skincare.
The project included developing the core brand identity, designing and building the clinic’s website, and creating a calm, premium visual system that worked across digital and physical touch points. I also supported the team with audience insights, user journeys and on-site brand application, including frontage and interior brand elements.
The result was a cohesive identity that feels clinical yet warm, premium yet approachable — aligning the brand with its philosophy while giving the clinic a distinctive presence in a competitive market.
www.athenaderma.com
Deliverables
- Brand identity
- Website build and design
- Roll out across web, social, uniforms, in-clinic promos
- Clinic fit-out graphics
- Social media templates