Fergus James

Fergus James Diamonds is a luxury jewellery brand based in Dubai. I worked with the brand on a long-term retainer, acting as an extension of the internal team, supporting creative design and planning.

My work spanned campaigns, social media, email marketing, catalogues, packaging, merchandise and digital ads, alongside creative direction for imagery. I worked with the team to plan photoshoots, ensuring the product ranges captured supported seasonal campaigns and the full catalogue. I also introduced marketing calendars to help structure promotions, plan key retail moments and ensure consistent communication throughout the year.

A key project during this time was the redesign and relaunch of the ecommerce website, creating an interactive “ring builder” and luxury online experience that supported product discovery and sales.

www.fergusjames.com.

Deliverables

• Ecommerce website redesign
• Marketing calendars & planning
• Creative direction for photography
• Weekly email marketing, social media creative and digital ads
• Print collateral, packaging & merch