Arbor School

Arbor School came to me with an existing logo and limited brand assets. My role was to develop a full visual system that better reflected their values and audiences across parents, students and teachers.

I created a concept around a “Pathways” which represented each student’s unique journey and the school’s foundation in sustainability. The flowing, interconnected lines symbolise guidance, growth and community.

I rolled the identity out across the main school prospectus and sixth form prospectus, expanded the colour palette and developed a custom suite of icons to support their curriculum themes. I also provided direction on how the visual system could extend to digital screens, promotional events and internal school environments.

Deliverables

• Brand identity expansion
• Main school prospectus
• Sixth form prospectus
• Brand application guidance
• Custom icon suite