Elevate Wellness
Elevate Wellness is a premium supplements brand focused on everyday wellbeing. I developed the brand identity, packaging and ecommerce presence, with a clear brief to challenge the market perception of creatine as a gym-focused, male-only product.
The idea behind the brand is that creatine benefits every body. I designed the logo, a unisex and approachable packaging system, and a custom icon suite to create a calm, modern and lifestyle-led identity that moved away from aggressive performance visuals and welcomed a broader audience..
The packaging was designed as a flexible system to allow for future flavour and product expansion. Alongside this, I designed and built the Shopify website, using AI-generated product and lifestyle imagery in place of photography at launch.
Deliverables
- Brand identity, logo and guidelines
- Packaging design system (scalable for future flavours)
- Ecommerce website design & build
- AI-generated imagery for launch
Client
Elevate Wellness
Project Date
July 2025