Partner Promotions: Fitness

Lifestyle membership, Privilee gives it’s members access to hotels and fitness facilities for a monthly fee. The brand required a bank of content to promote their partner venues in a visually consistent way, appeal to their target audience and promote their membership offering within highlighted venues. As fitness was a new avenue for the brand, the content needed to be sweaty, raw and real to be taken seriously as part of the fitness offering in the UAE.

In partnership with Liquorice Productions, we filmed and photographed over 70 partner venues, creating both lifetsyle and facility content for social media, promotions, launches and the member app. My role in the project was to manage the production and give creative direction. Here’s a few favourites…