ISD Dubai Sports City
ISD is a large-scale, multi-sport destination offering facilities, academies, events and experiences across football, padel, tennis, fitness, sports science and hospitality. I was hired to create a comprehensive sponsorship presentation to support commercial partnerships and collaborations.
ISD had an existing logo and colour palette, there was no established visual roll-out or structured narrative. My role was to define how the brand should look and clarify its messaging by translating a large volume of information into a commercially focused deck. This involved refining content, defining key selling points and prioritising what mattered most to potential sponsors.
The final deck brought clarity and structure, giving the team a tool to present facilities, reach, events and future plans to partners and stakeholders…
Deliverables
- Sponsorship presentation deck
- Brand storytelling and content structure
- Visual hierarchy & layout
- Infographic design
- Brand roll-out look & feel