Level Up
Level Up has grown from 8 members and one coach into a community of over 500 members. When the second location was being fitted out, it became the ideal moment to refine the brand. The original DIY logo had served its purpose, but the scale and reputation of the business called for a more professional, cohesive identity.
I evolved the brand rather than reinventing it — retaining recognition among the existing community while strengthening its visual foundations. This included tidying the logo, creating new lockups for the men’s, women’s and kids’ academy programmes, and developing an energetic, movement-led identity that now extends across every touchpoint. The updated system is used consistently across the app, website, uniforms, studio environments, event promotions, educational sessions and member communications.
www.levelupdxb.com
Deliverables
- Refined brand identity Visual system
- Roll out across app, web, social, uniform, event and member comms
- Studio fit-out graphics
- Social media templates