BottledUp
BottledUp is a premium food brand creating small-batch relishes made from natural, fresh ingredients. The founders required a full brand identity to support their launch, after being selected as winners of the Spinneys Local Business Incubator programme.
I developed the brand from the ground up, including logo, packaging, website and social media. The identity was inspired by the founders’ Indian heritage and a fusion of East and West — designed to appeal to expats who enjoy entertaining at home, travelling and discovering global flavours. Packaging was a key focus, with five initial flavours requiring a consistent system that could expand easily as the range grew.
The final identity balances warmth, colour and clarity, allowing each flavour to stand out while remaining unmistakably part of the same family..
Deliverables
- Brand identity & logo
- Packaging design system
- Website design & build
- Social media creative
- Brand guidelines