Privilee – Event Stand Design
While working at Privilee, I led the creative direction for a modular event stand designed for large-scale consumer events, including Taste of Dubai and Taste of Abu Dhabi. The brief was to create a flexible stand system that could be adapted across multiple events while clearly communicating the lifestyle and value of the Privilee membership.
The concept was inspired by a beach hut and tiki aesthetic, designed to evoke the sense of permanent holiday that comes with Privilee membership. The look and feel was intentionally relaxed, welcoming and experiential — helping the brand stand out within busy festival environments and encouraging meaningful engagement with potential members.
The stand was designed as a modular system, allowing interior elements to be reconfigured to suit different footprints, layouts and event requirements. Individual components could also be used independently for smaller activations, ensuring longevity and versatility across the events calendar.
Deliverables
- Event stand creative concept
- Modular stand design system
- Visual direction & branding for live events
- Adaptable assets for multiple event formats