The Date Hair Care
The team behind The Date Hair Care required branding, product labels and a one-page website to take their new product to market – a hair care range made from the superfruit date. Dates are harvested in the UAE and a part of the local heritage, this was an important factor to represent through the brand look and feel.
The curves in the logotype reflect the rolling desert and date shape. This is paired with a natural colour palette, taking inspiration from the Date Palm Tree and UAE desert, echoing the brand ethos of local resources and heritage.
A variety of palm tree shadows are used within the brand roll out, to give texture and movement. The shadow itself is a reminder of the date palm tree, however the light and shade it creates also remind us of the soft curves of the desert sands.
Items produced:
- Branding, including guidelines
- Suite of icons to support branding
- Product labels
- Responsive one-page website
- Business cards