Retail Park Multichannel Branding

This project represents early experience delivering end-to-end brand and digital work for commercial retail environments. I worked across multiple retail park developments, supporting the creation of brand identities and websites designed to attract visitors, tenants and investors while maintaining consistency across different locations

The work involved developing flexible brand systems that could be applied across signage, digital platforms and marketing materials, alongside the design and build of individual websites tailored to each retail park’s audience and offering. A key challenge was balancing consistency at group level with enough individuality for each location to feel distinct and relevant to its local market

While completed earlier in my career, this project laid the foundations for my approach to scalable brand systems, multi-site rollout and stakeholder-led design — principles I continue to apply in more complex, higher-profile environments today.

Project carried out whilst at GRIN.

Deliverables:

• Brand identity development

• Website design & build

• Multi-site brand rollout support

• Digital and marketing assets